Men, in particular: PAY ATTENTION. If I hear one more person say "Oh, Valentine's Day is a card/candy company's holiday," especially men, I am going to wretch. It's like saying, "I'm not going to buy hamburgers to grill on the Fourth of July, or watch any fireworks..." Scrooge! From a woman's perspective, it's not how much money you spend, but the THOUGHT (I'm sure you all have a few of those kicking around in your noggins) that truly makes the tradition of Valentine's Day. Certianly you can do this any old day, but when there is a nationally recognized and official day that sharing and expressing your love to another is encouraged, what good is done by negating it? In fact, I would wager that the people that cop out on the Valentine's Day...cop out every other day of the year, too. Here is the website that explains the various traditions and history of one, St. Valentine, and how it has carried itself over into what we experience today as cultural norms. Do I agree with what out society deems as appropriate to express love? Not entirely. Chocolates and goofy pre-written cards are ...