One of the hottest professions of 2008 is being a praise consultant for companies. You are paid anywhere from $100 - $1,000+ per hour to assure employees how great they are, how creative their ideas are, how valuable even their lackluster work is to the company, etc. — whatever it takes to restore the employee’s confidence. It seems that many of the young employees are struggling in a world where they are not constantly praised. This lack of ego stroking leaves some of them almost paralyzed when it comes to job performance. When these same employees are emotionally satisfied and feeling “on top of their game”, their productivity is amazing, thus companies justify the cost.

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